Strategic coaching from PM Berry - a marketing executive who's leading teams through the AI revolution
Built & led production departments at world-renowned agencies for iconic brands
Every week, another headline announces AI replacing creative roles. The reality? AI isn't going away—but neither are you if you adapt strategically.
Here's what I know from 30+ years in advertising: The professionals who thrive aren't necessarily the most technical—they're the most strategic about positioning their human skills alongside AI capabilities.
Transform from feeling threatened by AI to confidently leveraging it. Through personalized coaching, you'll learn how to incorporate AI and creative technologies into your thinking, your current role, or your job search strategy.
Whether you're looking to future-proof your position, pivot to a new role, or re-enter the market after displacement, you'll gain a practical, actionable roadmap tailored to your specific situation in marketing and advertising.
I'm not a generic tech coach. I've spent decades in advertising and marketing, and I understand the unique challenges of our industry. I speak your language and know the landscape.
Through The Ad Stack newsletter, I track every significant AI development in creative technology. You get up-to-the-minute insights, not generic advice that's already outdated.
From C-suite to creative producer, I help you identify your unique value proposition in an AI-augmented workplace. It's not about learning every tool—it's about strategic positioning.
Beyond our 1:1 sessions, you get access to ongoing voice messaging support via Voxer. Real-time guidance when you need it, not just once a week.
I've been in advertising and marketing for over 30 years, working across agencies, brands, and as an independent consultant. I've seen multiple waves of technological disruption—and AI is both the biggest challenge and opportunity yet.
Through The Ad Stack, I help thousands of professionals stay ahead of AI and creative technology developments. Now, I'm taking that expertise one-on-one to help individuals like you navigate this transformation personally.
Whether you're worried about job security, looking to level up, or trying to re-enter the market after being displaced, I bring both the industry knowledge and the AI fluency to help you succeed.
Connect with me: LinkedIn Profile
Absolutely. In fact, most of my clients aren't developers or engineers. You don't need to become a prompt engineer or data scientist. We focus on strategic integration of AI into your specific role, using practical tools you can implement immediately.
This is exactly the situation where strategic coaching provides the most value. We'll work on repositioning your experience, identifying transferable skills, and creating a compelling narrative that positions you as AI-savvy rather than AI-displaced. Many professionals successfully pivot by reframing their story.
Voxer is a voice messaging app (like a modern walkie-talkie). Between our scheduled sessions, you can send me questions, updates, or share challenges in real-time via voice or text. I typically respond within 6-24 hours. It keeps momentum going and provides support exactly when you need it.
Want Voxer coaching without scheduled 1:1 sessions?
I now offer standalone Voxer-only coaching for professionals who prefer flexible,
on-demand support without rigid call schedules.
Currently, I focus exclusively on 1:1 coaching to ensure each client gets personalized attention and strategy. Your career situation is unique, and cookie-cutter group advice won't cut it in this rapidly changing landscape.
I believe AI is a tool, not a replacement. My approach focuses on augmentation, not automation of your role. We identify your irreplaceable human skills (strategic thinking, relationship building, creative judgment) and position AI as your amplifier, not your competitor.
Most clients report increased confidence and clarity after the first session. Tangible career outcomes (job offers, promotions, successful pivots) typically happen within 2-3 months of consistent work. This isn't a quick fix—it's strategic repositioning that creates lasting change.
Take control of your career trajectory today.
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